Taking Your Skills to the Next Level: Online Learning for Creative Pros

Taking Your Skills to the Next Level: Online Learning for Creative Pros Today, it’s not enough to be “just” a writer or a graphic artist. For example, writers often need to know how to create infographics or edit photos, while graphic artists need to understand Web design. Educational classes are a convenient way to keep…

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Why Sales is Far More Than a “Necessary Evil” for Professional Freelancers

Why Sales is Far More Than a “Necessary Evil” for Professional Freelancers Sales. The very word (along with “marketing”) is enough to make the bulk of freelancers—and especially artistic “creatives”—break out in hives. “Why can’t I just create, and leave the sales to others?” Yeah, take a number. For better or worse, the success of…

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Self-Learning and Motivation: Harry Hayes’ Recipe for Success

Self-Learning and Motivation: Harry Hayes’ Recipe for Success Harry Hayes is Chief Content Creator at Content Puppy and vice president of the Freelance Forum. After 25 years working for ad agencies as a writer, producer and creative director, he found working on his own quite different. No longer did he have a team to direct and delegate…

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As a Freelancer, Do You Need a Website?

 As a Freelancer, Do You Need a Website? When I wrote the headline for this blog, my first thought was, “Duh, of course you need a website as a freelancer! It’s 2017, not 1997!” So I started to kill it and write another headline. But then I thought about all the freelancers who don’t have a…

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How Freelancers Can Build Customer Loyalty by Providing Outstanding Service

How Freelancers Can Build Customer Loyalty by Providing Outstanding Service A few months back, my car went temporarily kaput. As a AAA member, I called for roadside assistance, but due to a 24-hour outage in the automated roadside-assistance system, members in the affected areas had to pay for their tows up front and then submit…

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It’s Time for the Annual Freelance Performance Review

It’s Time for the Annual Freelance Performance Review The freelance industry is growing, and not just in creative fields. According to Forbes, 34 percent of today’s workforce is independent contractors, but by 2020, this figure is expected to grow to 50 percent. Why? Benefits include running your own business, setting your own hours and not…

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When and How Should You Raise Your Rates?

When and How Should You Raise Your Rates? It’s one of the trickiest parts of being a freelancer: Knowing when and how to raise rates on your current customers. I’ve been freelancing full-time for eight years now and I can’t say I’ve got this one completely figured out. On the one hand, if you’ve had…

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The Best Gifts for Clients During the Holiday Season

The Best Gifts for Clients During the Holiday Season December is a good time to show your appreciation to clients with a gift. With only a few weeks left in the year, here are a few guidelines and ideas. Guidelines for Gift Giving  There are three general rules to follow as you consider gifts for your…

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Overcome the Mental Barriers to Maximizing Your Freelance Income

Overcome the Mental Barriers to Maximizing Your Freelance Income On May 6, 1954, Englishman Roger Bannister did something everyone knew was impossible: He ran a sub-four-minute mile with a time of 3:59.4. In 2005, Forbes named the feat, “The Greatest Athletic Achievement of the 20th century.” What’s really interesting is that this new record—this supposedly impossible…

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