Unplugging in a Digital World

Unplugging in a Digital World How often have you been at a restaurant and seen people with their faces buried in their cell phones? Or attended a meeting where everyone had his or her laptop open and spent more time watching it than the speaker? As freelancers, many of us work on a computer most…

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The Importance of Tracking Your Freelance Time and Income

The Importance of Tracking Your Freelance Time and Income I went full-time freelance in early 2009 after I got laid off from my job as a writer and editor for a custom publishing company in the aftermath of the financial crisis. Of course, there were lots of challenges in making the transition from an employee…

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LinkedIn Social Selling Index: What’s Your Score?

LinkedIn Social Selling Index: What’s Your Score? LinkedIn can be a tremendous platform to reach prospects and keep in touch with past clients. Unlike other social media networks such as Facebook or Twitter, LinkedIn focuses only on business. It lends authenticity to your work and the value you provide to clients. How to Stand Above…

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Why Project Pricing Beats Hourly Pricing — Hands Down

Why Project Pricing Beats Hourly Pricing — Hands Down There are two main pricing strategies for freelance work: project pricing and hourly pricing. I believe that choosing the right pricing model is by far the biggest key to maximizing your income as a freelancer. In my experience, pricing work by the project results in much…

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My Experience with Fiverr

 My Experience with Fiverr At a recent meeting with a client I was alarmed to hear several managers discuss using “Fiverr” for a graphic design project. Despite being part of a large corporation, the department apparently had finite resources to cover a long list of projects. I decided I needed to learn more about the…

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FF MASTER CLASS with Dusty Rhoades coming Sept. 8th!

FREELANCE FORUM MASTER CLASS Freelance Forum has scheduled a truly exciting event for Thursday evening, Sept. 8, when our own Dusty Rhoades, MBA, Ph.D., headlines our quarterly meeting at Creative Circus. Dusty is an extraordinary marketer who will both capture your imagination with his business savvy AND help position your business for dramatic success. What’s…

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Niche vs. Generalist: How to Choose Your Niche

Niche vs. Generalist: How to Choose Your Niche In my last blog, I talked about the long-running debate in freelance writing circles about whether it’s better to be a niche freelance writer or a generalist. I believe that niche beats generalist hands-down. I started freelancing full-time in early 2009 after spending the previous 24 years…

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Guidelines on Limiting Promotion in Content…and Other Tips

Guidelines on Limiting Promotion in Content…and Other Tips When it comes to their marketing materials, most companies know how to pay tribute to themselves. Their warm-up copy is full of platitudes. Then somewhere in the fifth paragraph of the copy, the reader-in-need gets to the ‘help’ — the reason they are reading in the first…

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