Niche vs. Generalist: Which Freelance Strategy is Best?

Niche vs. Generalist: Which Freelance Strategy is Best? A long-running debate in freelance writing circles revolves around whether it’s better to focus on one or a limited number of subject matter areas, or write about anything and everything a client might want you to cover? Or in other words, should you be a niche freelance…

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Need Content? Hire a Journalist.

Why hire a JOURNALIST to write business content? To start with… we’re FAST. That’s critical when your budgets are tight. We try as hard as we can to be ACCURATE. We get RIGHT to the story (usually). We don’t do warm-up copy. After all, your audience’s time is limited AND valuable. We’re right there at…

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Bootstrapper’s Guide to Being a Modern Freelancer

The Freelance Forum was treated to a fabulous presentation on “The Bootstrapper’s Guide to Being a Modern Freelancer” by Cara Lucas, Marketing Manager at Kinetix (kinetixhr.com). From-eye opening stats about working and the new economy to insightful advice on growing your freelance business, Cara’s presentation was enthusiastically received — resulting in many questions from our audience!…

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4 Website Mistakes You Don’t Want To Make

By Tom Tortorici | TortoriciInc.com They’re common mistakes. Are you making them? Guess you’ll have to keep reading to find out: 1. Expecting people to click on your top menu You’ve organized your site, and created a top navigation menu, with sub-menu items all set up nice and neat. Wonderful. Except for one thing. When…

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Use Quality Content to Drive SEO Results

By Don Sadler As a marketer, you know you have to invest time and money into developing quality content (and not stuffing a website with keywords — which is a turnoff with Google). But how can you use this fresh, high-quality content to boost your organic SEO rankings? Here are 4 ways to begin: 1….

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Why I NEVER Quote Projects an Hourly Rate

By Don Sadler  Donsadlerwriter.com In reading blogs and articles about freelancing, I often see references to hourly rates and ideas for ways that freelance writers can raise theirs. I’ve got a better idea: Don’t charge hourly rates — charge project rates instead! Charging hourly rates has never made any sense to me, so I’ve never…

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What are your website visitors really looking for?

By Tom Tortorici | TortoriciInc.com When we’re creating a new or updated website for our company, we’re quite naturally approaching it from the point-of-view of, well, the company. As it turns out though, your website visitors will be eyeing the site from a very different perspective. The more we understand our perfect buyer’s goals, questions…

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May 1 Meeting: Panel of Experts Tell All

What Creative Buyers Are Looking For — and How to Sell It! What a month for the Freelance Forum: a new location, a must-hear program and the return of our wildly successful Cinco de Mayo-themed event! Thursday, May 1 Special hours: 6:00 to 9:00 pm New Location! Total Wine & More Perimeter Square Center 124…

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New Executive Board 2014

All the online ballots have been cast and counted. I am proud to announce our newly elected board for 2014. President- Shelton Cochran Vice President- Paul Glickstein Secretary- Katy Griggs Treasurer- Clyde Fossum Member at Large- Bryan Alexander 2014 Volunteers (appointed by the Board) Sandy Barth-Programs Claudia Arkush-Membership Traci Sampson-Social Media We are still looking…

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The Courage to be Profitable

At our February meeting (Thursday, February 6, 6:30- 8:30 pm), we will feature Ruth King (Business Ventures Corporation) author of The Courage to be Profitable. Ruth King is a seasoned entrepreneur with over 25 years experience (via Business Ventures Corporation). She coaches, trains and helps businesses achieve the goals they want to achieve. She also…

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