FF MASTER CLASS with Dusty Rhoades coming Sept. 8th!

FREELANCE FORUM MASTER CLASS Freelance Forum has scheduled a truly exciting event for Thursday evening, Sept. 8, when our own Dusty Rhoades, MBA, Ph.D., headlines our quarterly meeting at Creative Circus. Dusty is an extraordinary marketer who will both capture your imagination with his business savvy AND help position your business for dramatic success. What’s…

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Niche vs. Generalist: How to Choose Your Niche

Niche vs. Generalist: How to Choose Your Niche In my last blog, I talked about the long-running debate in freelance writing circles about whether it’s better to be a niche freelance writer or a generalist. I believe that niche beats generalist hands-down. I started freelancing full-time in early 2009 after spending the previous 24 years…

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Guidelines on Limiting Promotion in Content…and Other Tips

Guidelines on Limiting Promotion in Content…and Other Tips When it comes to their marketing materials, most companies know how to pay tribute to themselves. Their warm-up copy is full of platitudes. Then somewhere in the fifth paragraph of the copy, the reader-in-need gets to the ‘help’ — the reason they are reading in the first…

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Niche vs. Generalist: Which Freelance Strategy is Best?

Niche vs. Generalist: Which Freelance Strategy is Best? A long-running debate in freelance writing circles revolves around whether it’s better to focus on one or a limited number of subject matter areas, or write about anything and everything a client might want you to cover? Or in other words, should you be a niche freelance…

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Need Content? Hire a Journalist.

Why hire a JOURNALIST to write business content? To start with… we’re FAST. That’s critical when your budgets are tight. We try as hard as we can to be ACCURATE. We get RIGHT to the story (usually). We don’t do warm-up copy. After all, your audience’s time is limited AND valuable. We’re right there at…

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Bootstrapper’s Guide to Being a Modern Freelancer

The Freelance Forum was treated to a fabulous presentation on “The Bootstrapper’s Guide to Being a Modern Freelancer” by Cara Lucas, Marketing Manager at Kinetix (kinetixhr.com). From-eye opening stats about working and the new economy to insightful advice on growing your freelance business, Cara’s presentation was enthusiastically received — resulting in many questions from our audience!…

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4 Website Mistakes You Don’t Want To Make

By Tom Tortorici | TortoriciInc.com They’re common mistakes. Are you making them? Guess you’ll have to keep reading to find out: 1. Expecting people to click on your top menu You’ve organized your site, and created a top navigation menu, with sub-menu items all set up nice and neat. Wonderful. Except for one thing. When…

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Use Quality Content to Drive SEO Results

By Don Sadler As a marketer, you know you have to invest time and money into developing quality content (and not stuffing a website with keywords — which is a turnoff with Google). But how can you use this fresh, high-quality content to boost your organic SEO rankings? Here are 4 ways to begin: 1….

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Why I NEVER Quote Projects an Hourly Rate

By Don Sadler  Donsadlerwriter.com In reading blogs and articles about freelancing, I often see references to hourly rates and ideas for ways that freelance writers can raise theirs. I’ve got a better idea: Don’t charge hourly rates — charge project rates instead! Charging hourly rates has never made any sense to me, so I’ve never…

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