Why Sales is Far More Than a “Necessary Evil” for Professional Freelancers

Why Sales is Far More Than a “Necessary Evil” for Professional Freelancers Sales. The very word (along with “marketing”) is enough to make the bulk of freelancers—and especially artistic “creatives”—break out in hives. “Why can’t I just create, and leave the sales to others?” Yeah, take a number. For better or worse, the success of…

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As a Freelancer, Do You Need a Website?

 As a Freelancer, Do You Need a Website? When I wrote the headline for this blog, my first thought was, “Duh, of course you need a website as a freelancer! It’s 2017, not 1997!” So I started to kill it and write another headline. But then I thought about all the freelancers who don’t have a…

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When and How Should You Raise Your Rates?

When and How Should You Raise Your Rates? It’s one of the trickiest parts of being a freelancer: Knowing when and how to raise rates on your current customers. I’ve been freelancing full-time for eight years now and I can’t say I’ve got this one completely figured out. On the one hand, if you’ve had…

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Niche vs. Generalist: How to Choose Your Niche

Niche vs. Generalist: How to Choose Your Niche In my last blog, I talked about the long-running debate in freelance writing circles about whether it’s better to be a niche freelance writer or a generalist. I believe that niche beats generalist hands-down. I started freelancing full-time in early 2009 after spending the previous 24 years…

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Guidelines on Limiting Promotion in Content…and Other Tips

Guidelines on Limiting Promotion in Content…and Other Tips When it comes to their marketing materials, most companies know how to pay tribute to themselves. Their warm-up copy is full of platitudes. Then somewhere in the fifth paragraph of the copy, the reader-in-need gets to the ‘help’ — the reason they are reading in the first…

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Niche vs. Generalist: Which Freelance Strategy is Best?

Niche vs. Generalist: Which Freelance Strategy is Best? A long-running debate in freelance writing circles revolves around whether it’s better to focus on one or a limited number of subject matter areas, or write about anything and everything a client might want you to cover? Or in other words, should you be a niche freelance…

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Bootstrapper’s Guide to Being a Modern Freelancer

The Freelance Forum was treated to a fabulous presentation on “The Bootstrapper’s Guide to Being a Modern Freelancer” by Cara Lucas, Marketing Manager at Kinetix (kinetixhr.com). From-eye opening stats about working and the new economy to insightful advice on growing your freelance business, Cara’s presentation was enthusiastically received — resulting in many questions from our audience!…

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