Guidelines on Limiting Promotion in Content…and Other Tips

Guidelines on Limiting Promotion in Content…and Other Tips When it comes to their marketing materials, most companies know how to pay tribute to themselves. Their warm-up copy is full of platitudes. Then somewhere in the fifth paragraph of the copy, the reader-in-need gets to the ‘help’ — the reason they are reading in the first…

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Niche vs. Generalist: Which Freelance Strategy is Best?

Niche vs. Generalist: Which Freelance Strategy is Best? A long-running debate in freelance writing circles revolves around whether it’s better to focus on one or a limited number of subject matter areas, or write about anything and everything a client might want you to cover? Or in other words, should you be a niche freelance…

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Bootstrapper’s Guide to Being a Modern Freelancer

The Freelance Forum was treated to a fabulous presentation on “The Bootstrapper’s Guide to Being a Modern Freelancer” by Cara Lucas, Marketing Manager at Kinetix (kinetixhr.com). From-eye opening stats about working and the new economy to insightful advice on growing your freelance business, Cara’s presentation was enthusiastically received — resulting in many questions from our audience!…

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