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Find Out What Trends Are Changing the Marketplace And Challenging Brands and Consumers in 2018

04/05/2018 @ 6:30 pm - 9:30 pm

What are “New Nesting Millennials” and where do they live? Are station wagons going to replace SUVs? How does Atlanta compare with the rest of the U.S.?

Join us as we explore the Top 10 Market Trends of 2018. Learn why “back to basic brands” like baking products and gardening tools are suddenly popular, why “green is the new black”—and how you as a freelancer can leverage insight and knowledge about the latest trends in the business marketplace to make sure you’re the one who gets hired.



Mark Kooyman is the CEO and Discovery Chief of EXPERIENCE, an Atlanta-based insight discovery and brand strategy firm. He has been driving brand positioning and strategy for over 30 years by passionately embracing challenge and change, and uncovering rich market insights, opportunities and consumer needs.

EXPERIENCE client partnerships include: Sears-Kmart, Party City, Kraft Foods, Pier 1 Imports, Shaw Flooring, IBEROSTAR Resorts, Discovery Networks, The Companion Channel, Banner Bank, Emory Healthcare, Vanderbilt University Healthcare, Children’s Healthcare of Atlanta and Beaumont Health. Mark also works with non-profit groups such as the YMCA, NPR, United Way, Success By 6 and CDC to craft educational outreach programs, and with community leaders and groups to craft political campaign strategy.

Mark, the first licensee of Nielsen Claritas-PRIZM in the US, is aligned with lifestyle marketing systems in Canada and Europe and works in partnership with the founders of Claritas. He has pioneered Coffee House Chats conducted at Starbucks and indie coffee houses, on-the-street and encounter surveys, psychographic & attitudinal mindset profiling and geographic analytics & opportunity mapping.

In 2000, Mark presented his global research study of more than 16,000 kids at the Millennial Kids Conference in Beijing. Through extensive qualitative and quantitative research plus the modeling of 15 million+ Millennial retail customer records, Mark currently works with top C-level management to capitalize on Millennials as they evolve, form families, establish home ownership and have kids.

Mark’s work has been featured in Ad Age, Brand Week, The Journal of Advertising Research, FAST COMPANY Magazine and NBC Nightly News. His annual TRENDCAST report of market change is presented at American Marketing Association conferences.

Mark is a University of Georgia alumnus with a BA in Journalism, post-graduate MBA (Marketing) and MA (Media Management and Social Research). He is a guest lecturer at Emory, Auburn and Vanderbilt as well as an adjunct professor at the University of Georgia’s Grady College of Journalism and Terry College of Business.


Eventbrite - Find Out What Trends Are Changing the Marketplace And Challenging Brands and Consumers in 2018


6:30 pm - 9:30 pm
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At the Freelance Forum, it's all Business Casual – until we get down to business.

No atmospheric pressure here! We network and socialize over sandwiches, spreads or pizza, catch up with new and old friends and introduce ourselves to first-time or frequent guests. Then we settle in for the night’s program and its follow-up Q&A.

Our programs always focus on running a creative business more successfully, with topics that address issues like fees, taxes, law, marketing, selling, interpersonal skills, business organization, technology and more. All to help you work smarter, faster, more efficiently and more profitably. So whether you’re just starting out or you’ve been at this for a while, you get no-fluff information tailored to your needs.

So join us for a meeting. Bring your questions. Hear that hot tip or horror story. And of course, share your own!

Members: FREE
Non-members: $15
Students: $10

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