Optimized for Humans
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Optimized for Humans
09/12/2013 @ 6:30 pm - 9:30 pm
Optimized for Humans: Using Smart Website Marketing to Engage, Persuade and Sell
SEO gets people to your website. But search engines don’t make purchase decisions; humans do.
Tom Tortorici’s (Tom Tortorici Inc.) presentation, “Optimized for Humans: Using Smart Website Marketing to Engage, Persuade and Sell,” takes a unique approach to website design. Tom believes that by understanding how to appeal to the eye, the mind and the heart, freelancers can fine-tune their own sites as well as their clients’ sites to truly connect with prospects.
Using website makeover examples from various industries, Tom will show you how to convert your website into a more effective marketing tool.
His tips will cover how to:
- Tap into both the logical and emotional aspects of purchase behavior
- Improve your site’s analytics
- View the websites you create from the visitor’s perspective (taking off your “seller’s hat” and putting on your “buyer’s hat”)
Free for members. Guess pay $15 – Cash or Check only. Walk-ins welcome! Free refreshments – as always!
Blue jeans rule. Business attire is okay if you just came from a big meeting with a corporate client. But otherwise, relax.
At the Freelance Forum, it's all Business Casual – until we get down to business.
No atmospheric pressure here! We network and socialize over sandwiches, spreads or pizza, catch up with new and old friends and introduce ourselves to first-time or frequent guests. Then we settle in for the night’s program and its follow-up Q&A.
Our programs always focus on running a creative business more successfully, with topics that address issues like fees, taxes, law, marketing, selling, interpersonal skills, business organization, technology and more. All to help you work smarter, faster, more efficiently and more profitably. So whether you’re just starting out or you’ve been at this for a while, you get no-fluff information tailored to your needs.
So join us for a meeting. Bring your questions. Hear that hot tip or horror story. And of course, share your own!
Members: FREE
Non-members: $15
Students: $10
