FF MASTER CLASS with Dusty Rhoades coming Sept. 8th!

 In General



Freelance Forum has scheduled a truly exciting event for Thursday evening, Sept. 8, when our own Dusty Rhoades, MBA, Ph.D., headlines our quarterly meeting at Creative Circus. Dusty is an extraordinary marketer who will both capture your imagination with his business savvy AND help position your business for dramatic success.

What’s Dusty’s big idea? THINK SMALL! Do one thing really well, he insists. Master it, then sound the trumpet that you are the expert.

As freelancers, our entrepreneurial DNA drives us to declare, “I can do that… and that… and that.” Maybe you can, but how well can you do all those things? Dusty will discuss why it’s important to discover your one true skill in order to find the most enjoyable and best-paying projects (and clients). And to make sure they’re getting their money’s worth (after all, somebody is writing us a check).

“Be somebody specific,” Dusty says. “You have to tell a prospective client what you do uncommonly well.”

Dusty will address other topics, including:

  • How to enhance your services
  • Effective billing practices
  • Tips on making a lasting connection with prospects

Is Dusty going to open up his Rolodex — stuffed with nearly 50 years of contacts — and send work your way? No, but he is going to give Freelance Forum members and guests some juice, some confidence and some top strategies for moving their businesses forward. So clear your calendar for Thursday, September 8 (6:30 – 8:30 pm), and join us for a thought-provoking, idea-inspiring evening with Dr. Dusty Rhoades. Be sure to bring your questions for the Q&A that follows moderated by Helen Anne Richards, our Programming Chair.

A personal (and unpaid!) endorsement: in the six months since I left newswriting to chase B2B work, I’ve been all over the map as a writer. After talking with Dusty for just 45 minutes, I now have a better understanding of what it takes to be a successful B2B pro.

 Authored by Ray Glier

Ray Glier has been a freelance journalist in Atlanta for nearly 25 years and part of the newspaper industry for more than 40 years. While he has been reporting for millions of readers (The New York Times, The Washington Post, USA TODAY, Gannett) for decades, he has recently begun branding his reporting “content marketing.” For more about Ray, visit www.rayglier.com.

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