Marketplace Challenges and Trends in 2018
Find Out What Trends Are Changing the Marketplace And Challenging Brands and Consumers in 2018
When: Thursday, April 5, 6:30 PM
Where: Professional Photo Resources, Inc
667 11th Street NW, Atlanta, GA 30318
What are “New Nesting Millennials” and where do they live?
Are station wagons going to replace SUVs?
How does Atlanta compare with the rest of the U.S.?
Don’t Miss our Next Atlanta Freelance Forum Meeting
Join us as we explore the Top 10 Market Trends of 2018. Learn why “back to basic brands” like baking products and gardening tools are suddenly popular, why “green is the new black”—and how you as a freelancer can leverage insight and knowledge about the latest trends in the business marketplace to make sure you’re the one who gets hired.
OUR EXPERT PRESENTER: Mark Kooyman is the CEO and Discovery Chief of EXPERIENCE, an Atlanta-based insight discovery and brand strategy firm. He has been driving brand positioning and strategy for over 30 years by passionately embracing challenge and change, and uncovering rich market insights, opportunities and consumer needs.
EXPERIENCE client partnerships include Sears-Kmart, Party City, Kraft Foods, Pier 1 Imports, Shaw Flooring, IBEROSTAR Resorts, Discovery Networks, The Companion Channel, Banner Bank, Emory Healthcare, Vanderbilt University Healthcare, Children’s Healthcare of Atlanta and Beaumont Health. Mark also works with non-profit groups such as the YMCA, NPR, United Way, Success By 6 and CDC to craft educational outreach programs, and with community leaders and groups to craft political campaign strategy.
Mark, the first licensee of Nielsen Claritas-PRIZM in the US, is aligned with lifestyle marketing systems in Canada and Europe and works in partnership with the founders of Claritas. He has pioneered Coffee House Chats conducted at Starbucks and indie coffee houses, on-the-street and encounter surveys, psychographic & attitudinal mindset profiling and geographic analytics & opportunity mapping.
In 2000, Mark presented his global research study of more than 16,000 kids at the Millennial Kids Conference in Beijing. Through extensive qualitative and quantitative research plus the modeling of 15 million+ Millennial retail customer records, Mark currently works with top C-level management to capitalize on Millennials as they evolve, form families, establish home ownership and have kids.
Mark’s work has been featured in Ad Age, Brand Week, The Journal of Advertising Research, FAST COMPANY Magazine and NBC Nightly News. His annual TRENDCAST report of market change is presented at American Marketing Association conferences.
Mark is a University of Georgia alumnus with a BA in Journalism, post-graduate MBA (Marketing) and MA (Media Management and Social Research). He is a guest lecturer at Emory, Auburn and Vanderbilt as well as an adjunct professor at the University of Georgia’s Grady College of Journalism and Terry College of Business.
Take the Howell Mill Road exit off I-75 and head south to 11th Street. PPR is next door to Six Feet Under. Park in the lower lot and trek up the hill to the back door. See you soon!
Free for members. Guests pay $15. Dress: Blue jeans rule. Business attire is okay if you just came from a big meeting with a corporate client. But otherwise, relax.
For more information about Freelance Forum, visit: http://freelanceforum.org/