Proactive and service oriented marketing communications & digital marketing specialist, with excellent planning and budgeting skills,
as well as the ability to balance several projects in a fast paced environment. Providing and deploying strategy to create and manage brands, using industry best practice as well as ensure conformity and consistency to reflect corporate personality to achieve overall corporate brand and digital strategy.
I strive to provide proactive decisions when managing and creating brand using my experience, skills, abilities and creativity to achieve the overal goals and objectives of the organization.
SKILLS/AREA OF EXPERTISE
• Digital Marketing Strategy
• Email Marketing
• Marketing Strategies & Campaigns
• Product Positioning & Branding
• Web & Print Content Development
• Vendor & Client Management
• Paid Search & Advertising (SEO, AdWords)
• Google Analytics & Data
• Social Media Management
• Development of brand Training Materials
• Strategic Planning & Translation for Retail Launch/Rebranding
• Campaign Strategy, testing and optimization
• Basic CorelDraw
SIGNIFICANT ACCOMPLISHMENTS
• Developed and created the launch of Social Media platform for the bank
(Facebook, Twitter and Intranet)
• Developed strategic customer service interactive platform to meet company’s objectives & goals
• Developed, design and deployed several products launch
• Accomplished brand’s identity & consistency across branches & businesses of the bank
• Successfully coordinated with a team two transition after acquisition
