Use Quality Content to Drive SEO Results
By Don Sadler
As a marketer, you know you have to invest time and money into developing quality content (and not stuffing a website with keywords — which is a turnoff with Google). But how can you use this fresh, high-quality content to boost your organic SEO rankings?
Here are 4 ways to begin:
1. Add more pages to your website.
The more pages on your website, the more keywords you can target and the more opportunities you have to rank high. Assume that each piece of content will be optimized for one or two targeted keywords. Here, the keywords should be worked into the article’s headline and body copy, as well as the meta description tag.
2. Grow the size of your website steadily over time.
Google, in particular, tends to favor larger websites with beefier content over smaller websites with thinner content.
3. Continue to seek out high-quality links back to your site.
Link-building has become somewhat controversial recently, but Stacy said the search engines still consider the quantity and quality of links pointing to your website in their ranking algorithms. Your site should be jam-packed with fresh, quality content that seeks to inform rather than sell — so it’s much easier to get inbound links. Truly stellar content can sometimes go viral and earn links while you sleep.
4. Encourage people to share your content on social media.
Social shares are becoming increasingly important in the search engines’ ranking algorithms. If a lot of people are liking, sharing, tweeting, and +1′ing your content, this tells the search engines that it must be high quality, so you’ll be rewarded with higher rankings. Therefore, be sure to put social sharing buttons on each page and encourage readers to share.
Don Sadler (donsadlerwriter.com)
Freelance Forum will be hosting an SEO experts panel discussion at our next meeting on Thursday, March 5th.