Chat with a waitress at Golden Pride made me rethink my whole pricing system

She said she charges $8 for a plate of enchiladas because people will pay for what they see as fair, not what you think your time is worth, and it hit me that I've been underbidding my graphic design packages by like 40% because I'm scared to ask for what I'm actually worth.

3 comments

3 Comments

david92014d ago

So you're telling me a waitress just out-economied your entire pricing strategy?

the_cameron14d ago

Happens all the time. People who deal with real customers every day usually understand value better than execs with spreadsheets.

-1

milesbarnes14d ago

Yeah, that tracks with what I found out the hard way. I raised my web dev rates by 30% after a client told me straight up they almost didn't hire me because I looked too cheap. @the_cameron is right that front line people just get it.