Spent $400 on a LinkedIn ghostwriter, got two real leads from it

I run a small IT consulting firm in Alpharetta and figured I needed more visibility after a slow spring. Back in June I hired a freelancer who posts content on my account, three times a week, and they wanted $400 a month for the first two months. The posts were pretty good, not salesy, just tips about network setup and cloud migration. After seven weeks I got two actual inquiries from mid-size companies in Buckhead, enough to cover the cost and then some. But I still post my own updates about local projects because I think the personal touch matters. Has anyone else tried outsourcing their networking posts, and did it bring in real business or just likes?

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the_felix10d agoMost Upvoted

You tracking the source on those two leads, or did they just say they saw your posts without you knowing which ones actually hit? Kind of curious if the outsourced stuff did the heavy lifting or if your own updates played a bigger part.