A client in Austin told me my invoices looked like 'ransom notes' and I finally understood.

They said the bold red 'PAST DUE' stamps and all caps font made them want to ignore it, so I switched to a clean template with clear line items and a simple 'Net 30' note, which cut my average payment time from 45 days to under 20.

3 comments

3 Comments

pat_harris29d ago

Disagree completely. The red stamps and all caps get attention, which is the whole point. Some clients just need that extra push to pay up.

lucashenderson29d ago

Reminds me of a client who only responded after we sent a final notice by certified mail. The red stamp just made them laugh.

michael80329d ago

Wait, your average was 45 days before that? That's brutal.