A client in Phoenix said my invoice was 'lost in their new system' for the third month in a row.

I read a blog post from a small agency owner who started sending a short video walkthrough of the invoice PDF with the due date circled. She said her on-time payments went up by 40% in six months. It made me wonder if the extra personal touch cuts through the noise of automated emails. Has anyone tried something similar, like a quick Loom video, instead of just sending the PDF?

3 comments

3 Comments

caseya7413d ago

Real human interaction" is why my invoices now have a meme.

murray.pat13d ago

Ever think about how the video might actually make them feel guilty for stalling? A PDF is easy to ignore, but a real person talking to them makes it way more personal and harder to brush off. It shifts the blame from their "system" back onto a real human interaction. Do you think that social pressure is the real reason it works?

-1

taylor.brooke13d ago

Oh totally, it's way harder to ghost a video of someone looking disappointed in you than some random document. Like sorry Janet from accounting, but your sad face is now haunting my inbox until I fix this.