A client in Phoenix said my invoice was 'lost in their new system' for the third month in a row.

I read a blog post from a small agency owner who started sending a short video walkthrough of the invoice PDF with the due date circled. She said her on-time payments went up by 40% in six months. It made me wonder if the extra personal touch cuts through the noise of automated emails. Has anyone tried something similar, like a quick Loom video, instead of just sending the PDF?

4 comments

4 Comments

caseya741mo ago

Real human interaction" is why my invoices now have a meme.

murray.pat1mo ago

Ever think about how the video might actually make them feel guilty for stalling? A PDF is easy to ignore, but a real person talking to them makes it way more personal and harder to brush off. It shifts the blame from their "system" back onto a real human interaction. Do you think that social pressure is the real reason it works?

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taylor_wells13d ago

Three out of four people I've talked to said they just closed the video immediately and moved on with their day. A PDF at least sits in their inbox as a reminder, but a video is one click to dismiss and then it's gone forever. Social pressure only works if they actually finish watching, and most people aren't sitting through some random video from a vendor they barely know.

taylor.brooke1mo ago

Oh totally, it's way harder to ghost a video of someone looking disappointed in you than some random document. Like sorry Janet from accounting, but your sad face is now haunting my inbox until I fix this.