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Just realized my annual check-up reminders are pointless
I send out postcards and emails every spring to remind folks about chimney inspections. Most of them end up in the trash or get deleted. Come winter, I get panic calls about smoke backing up into homes. These jobs are messy and take way longer than a regular sweep. I have to explain why it costs more, and customers get mad at me. It's frustrating because I'm trying to prevent problems, but no one listens. I feel like I'm wasting paper and time for nothing. Maybe I should just stop sending reminders and let them learn the hard way.
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william_bell357mo ago
Disagree with @ward.tara, phone calls just mean more time wasted talking to people who already ignore you. Let the panic calls roll in, that's where the real money is anyway.
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morgan_stone337mo ago
Yeah but last winter my neighbor kept ignoring his company's calls about his pipes. Said it was just upselling. Then his basement flooded in that deep freeze, cost him way more than any service call would've been. Sometimes the small talk is worth it if it stops the big mess. People just hate being told what to do, I guess.
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nora_murphy6mo ago
So like morgan_stone33's neighbor, do you think people just won't care until they're already in a mess? Is there even a way to get through to them before that?
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ward.tara7mo ago
PERSONAL phone call reminders cut through the noise better than mail. Customers actually hear the urgency in your voice about winter prep. That direct touch could prevent the messy panic jobs later.
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