Client ghosted after I sent the final files, now what?

Finished a logo package for a small boutique in Portland three weeks ago, sent the invoice for $850 the same day... and nothing. Not even a read receipt on the email. I know they saw it because I saw their Instagram post using the new logo the next day. I've sent two polite follow-ups, one last week and one yesterday, still silence. Do I just start the collections process or is that too aggressive for a first-time client? Has anyone else dealt with someone using the work but ignoring the bill?

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the_lucas7d ago

Wait, is this really worth losing sleep over? You got paid exposure from their Instagram post and the work is done, so maybe just send one final invoice with a late fee attached and move on.