One client email changed how I handle content briefs forever

Last month I sent a client in Austin a 2,000 word brief for a service page, and she replied saying it was too vague. I realized I had been writing briefs like I was writing for myself, not for someone paying me $150 an hour. Now I include exact word counts, specific headers, and three source links every time. Has anyone else had a client call them out on something that seemed small but actually made a big difference?

3 comments

3 Comments

alex8202d ago

Is it just me or does @lee582 have a point? Getting called out at that rate would sting for sure. But honestly, the specificity thing is real. I switched to including a "do not mention" section after a client once used every single phrase I told them to avoid.

williams.luna2d ago

Yeah the "do not mention" section thing hit home for me. I used to think being vague gave people room to be creative, but after a few disasters I'm starting to see that's backwards.

lee5822d ago

$150 an hour? Hold up, you're charging that much and they thought the brief was vague? I would have framed that email and hung it on my wall. That's wild.