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TIL I was keyword stuffing my meta descriptions this whole time
I thought cramming every keyword into a 160 character meta description was the move until I checked my click-through rates in Google Search Console last month and saw most were below 2%. What tipped me off was reading a post from a guy who said his CTR jumped to 8% after he started writing descriptions like a real person instead of a robot. Has anyone else seen a big jump just from cleaning up meta descriptions?
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blake_kelly1916d ago
My buddy runs this little coffee shop and he was doing the same thing on his menu board - cramming "organic fair trade artisanal cold brew" into every single drink name. He finally just wrote "good coffee" under each one and his sales actually went up lol. It's like if you talk to people like they're actual humans they listen more, who would've thought.
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brooke_murray16d ago
I actually just read something about how people's brains kind of shut off when they see too many adjectives or labels in a row. There was this study about how "simple and direct" beats "fancy and complicated" every time when you're trying to get someone to actually read something. I mean, it makes sense right? When I see a menu with like six words for one drink, my eyes just glaze over and I pick whatever's shortest. So yeah, your buddy switching to "good coffee" is basically proving that less is more with words. People trust that more than some marketing script.
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evan_grant7016d ago
Doesn't that kind of prove people just want honesty over fancy labels?
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