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Took me 8 hours to figure out why my client's traffic tanked after a site update
Turned out their new dev accidentally removed all the meta descriptions and H1 tags during the migration. Has anyone else had a client's dev team mess something simple up that cost you a full day of digging?
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ray6135mo ago
Check their robots.txt next time too. That one gets me.
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xenam846mo ago
Gently disagree on the H1 part though - losing meta descriptions can definitely tank traffic, but H1 tags aren't really a direct ranking signal anymore (not since like 2019 or so). Still a pain to spend 8 hours tracking down though, I feel your pain on that one.
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wade_anderson6mo ago
Fair point. Google's been downplaying H1s for a while now, they care way more about content structure overall. Still a brutal bug to hunt down though, hours wasted for something that might not even matter.
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