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Vent: A client told me my keyword research was lazy and I was mad... until I checked
I had this one client back in March who said my SEO reports were just surface level. He pointed out I was only using one tool for keyword ideas and missing long tail stuff people actually search. So I started digging into search intent more and cross checking with Google's own suggestions. Turns out he was right, my CTR went up by 30% after I switched things up. Now I spend an extra hour on keyword grouping before I write anything. Has anyone else had a client call them out and it actually helped? That stung but I needed it.
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thomas.river3d ago
Used to roll my eyes at keyword grouping but now it's a must.
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pat_harris3d ago
Used to think I was too cool for keyword groups, now I can't start a campaign without them. My old strategy was just throwing every related term into one big ad group and hoping the algorithm sorted it out. Worked about as well as putting all my laundry in one load and trusting the colors wouldn't bleed.
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