Warning: A client meeting in a Chicago coffee shop made me ditch my whole content plan.

They straight up said 'I don't care about your 2,000 word blog posts, I just need the phone to ring.' Now I only write stuff that directly answers local search questions. Anyone else get hit with a reality check like that?

3 comments

3 Comments

cora81310d ago

Yeah, I heard a podcast say most people just want a quick answer to their problem. So maybe short posts that solve one thing are the way to go?

sandra_moore3010d ago

But what about building trust first?

anthonyrivera10d ago

Exactly, I switched to short FAQ pages that answer local questions and calls went up fast.