Warning: A client meeting in a Chicago coffee shop made me ditch my whole content plan.

They straight up said 'I don't care about your 2,000 word blog posts, I just need the phone to ring.' Now I only write stuff that directly answers local search questions. Anyone else get hit with a reality check like that?

4 comments

4 Comments

cora8132mo ago

Yeah, I heard a podcast say most people just want a quick answer to their problem. So maybe short posts that solve one thing are the way to go?

sandra_moore302mo ago

But what about building trust first?

jamesc7917d ago

Wait, is the trust thing really separate from giving them what they want upfront? I feel like trust comes from showing you actually get their problem, not from having a bunch of fancy testimonials or credentials. When someone lands on your site and sees a quick answer that actually helps them, that builds way more trust than any generic "about us" page ever could. Quick useful content IS the trust builder, not a replacement for it. So maybe the short posts answer and build trust at the same time without you having to choose between them.

anthonyrivera2mo ago

Exactly, I switched to short FAQ pages that answer local questions and calls went up fast.