That $75 ebook on pricing I bought gave me terrible advice

I dropped $75 on a popular pricing ebook from some Instagram guru last month. It told me to always start negotiations at 3x my target rate, so I tried it with a potential branding project. The client laughed and said they couldn't do anywhere near that, then ghosted me when I tried to come down. Now I'm out $75 and wondering if I should just stick with asking what I actually need from the start. Has anyone else fallen for those overpriced guides?

3 comments

3 Comments

carr.luna17d ago

Oh man, I've been there. Try asking what their budget range is first before you name a number, it saves everyone the awkwardness.

johnson.eva17d ago

Oh yeah, that is such a good tip, @carr.luna. I did that once and it saved me from quoting way too high and looking silly. Now I always ask about budget first and it makes the whole thing way less painful.

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thomasb4117d ago

Why would you want to tip your hand like that though? If someone asks me what I charge and I ask their budget first, they might lowball me on purpose. I've had people say their range is way under what I normally make, and then I know right away they're not serious. Seems better to just name your price first and see if they bite. If they can't afford it, that's on them, not on you for quoting too high.