My A/B test on email subject lines created a cult following.

People subscribed just for the weird titles.

4 comments

4 Comments

Wild! My friend Jake did something similar for his tiny baking newsletter. He started using subject lines like "Your oven is judging you" and "Butter's dark secret." His open rate went nuts, and he got emails from people who said they signed up just to see what crazy thing he'd say next.

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danielowens2d ago

That "Butter's dark secret" subject line idea is so good, lol. I tried similar weird titles for my hiking group's email blast last year. Used stuff like "Your boots are plotting against you" and "The trail wants you to fail," and our opens shot up like crazy. People started forwarding them around just to see what I'd say next, it was wild.

lauraw773d ago

Works every time if you keep it weird but useful.

oliver_baker492d ago

Notice how the most boring normal stuff gets ignored, but throw in a little weird useful twist and suddenly people pay attention.