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That 'lead with the problem' advice I got from a copywriter in Chicago
She told me my proposals were too focused on what I could do instead of what the client was struggling with. After I rewrote one to highlight their specific pain point first, I landed a $3,800 contract I was sure I'd lost. Anyone else try flipping their proposal structure like that?
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the_hayden3mo ago
Wait, didn't that advice come from a different copywriter in Austin though?
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shane1703mo ago
Push back on that a little. I know what you mean about leading with the problem, but I've seen too many proposals where people overdo the pain point part and sound like they're reading a sales script. @the_hayden might have a point about where the advice came from, but the real issue is balance. For me, the winning move was leading with a quick story about how I fixed a similar problem for someone else, then tying it back to their pain. That landed me a $4,200 contract last month where the client said my approach felt more human.
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