Am I the only one who saw a huge jump in quote acceptances after I raised my rates by 20%?

I used to charge $50 an hour for freelance graphic design and would get maybe 2 out of 10 jobs accepted. Then I bumped it to $60 last summer and suddenly 6 out of 10 people said yes. My buddy swears it's because higher prices make clients think you're better, but I think it's just luck with the season. What do you all think, is it a real thing or just a coincidence? Has anyone else seen their acceptance rate go up after raising prices?

3 comments

3 Comments

thomas.river14h ago

My buddy runs a car detailing business and he had the same thing happen but with a weird twist. He was charging 150 bucks for a full detail and getting maybe half the calls booked. Then he switched to a three tier system with a basic package at 125, a mid at 200, and a premium at 300 and suddenly everyone wanted the mid one even though nobody wanted the 150 before. It's like people need a reference point to feel like they're making a smart choice, you know? But your thing about the season might be real too because in my buddy's case it was spring when everyone's cars are a mess from winter. Might be a mix of both where the higher price makes people stop and think while timing brings in more buyers who are already looking to spend. Your 20% bump is basically the same jump from cheap to middle tier in their head.

rosepark12h ago

Lol "the cheap to middle tier jump in their head" basically means we're all just oversized raccoons who want the medium sized treat instead of the small one. Classic human brain.

william_craig77h ago

Wait, did you say you jumped from 2 out of 10 to 6 out of 10? That's a full 40% swing just from bumping up ten bucks, that's wild. Makes me wonder if your buddy is onto something, because that kind of jump feels way too big to just be random seasonal luck. Did you notice any change in the type of clients you were getting after the raise?