Doubled my session fees after adding a simple guarantee clause

Six months ago I was getting tons of pushback on my $75 portrait session rate. People would haggle or just ghost after I sent the quote. I changed one thing in my contract - I added a line saying if they don't like at least 3 proofs they get a full refund no questions asked. That was it. Suddenly people stopped questioning the price and my booking rate went up by about 40% over the next three months. I think it removed the risk factor for them. I still only had one person actually ask for a refund out of like 30 sessions. Has anyone else tried offering a satisfaction guarantee to justify higher rates?

1 comments

1 Comment

wells.evan9h ago

That guarantee only works if you actually deliver, so 30 sessions with one refund sounds like you're probably pretty solid behind the camera. Kinda makes you wonder why more photographers don't try something similar instead of just dropping their prices.