Everybody says don't bulk email clients but I landed 3 jobs that way last month

I kept hearing you gotta personalize every message or you're wasting time. So for 2 months I did that, spent 10 hours a week writing custom emails, got maybe 1 reply. Last month I sent a simple generic pitch to 50 local shops in Austin asking if they needed their websites updated. Got 3 replies and booked 2 of them for real work. The trick was keeping the subject line short and including a specific example of what I could fix on their site. Has anyone else had better luck with cold batch emails than the personalized approach?

3 comments

3 Comments

margaretc4213d ago

People seem to forget that quantity has a quality all its own in sales, same way hitting up five different taco trucks beats waiting for your favorite one to be open.

oliver_baker4913d ago

I gotta say, the taco truck thing is a good way to think about it, but I think you're mixing two different ideas a bit. Quality from quantity usually means hitting the same thing over and over until you get good at it, not just trying a bunch of different places. If you eat from five random taco trucks, you might get one decent taco and four that are just okay. But if you stick with your favorite truck even when they're slow, you know exactly what you're getting. Sometimes waiting pays off more than grabbing whatever's open.

the_felix13d ago

Wait, did you actually just land 3 jobs from 50 generic emails? Thats wild. I read this whole thing on a sales blog once about how consistency beats perfection, and it stuck with me. The guy wrote 500 cold emails a week for a year and made way more than the people who spent hours on each one. Think about it like fishing with a net vs a single hook. Yeah, the net catches some junk, but it also pulls up way more fish than that one hook ever will. Your Austin shops must have been sitting there waiting for someone to just send them a clear offer.