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Used to pitch every logo with 5+ options now I send just 2 max
I spent years thinking more choices meant happier clients. I'd show up with 8 rough concepts and watch them freeze up. After a 6 month project where a client kept asking for 'one more version' I finally snapped. Now I do 2 strong directions and explain why each works. First time I tried it in March the client picked one in 10 minutes and paid full price. Has anyone else trimmed down their presentation format and seen better results?
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nancyramirez3mo ago
Three options is my hard limit. I did the same thing, cut from 6 to 2, and my clients finally started making decisions. It felt risky at first but the feedback has been way better every time.
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oliver_baker493mo ago
So are you still giving them the same amount of hidden strategy work upfront even with fewer options? Like do you still sketch out 8 concepts and then just kill 6 before they ever see them, or have you actually cut down your internal process too? Curious if the time saved is real or if you're just eating the extra hours yourself.
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