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Swapped my homepage from a generic hero image to a case study grid and my bounce rate dropped 22% in two weeks
I got tired of people landing on my freelance web dev site and leaving within 5 seconds, so I replaced the stock photo with thumbnails of my last 6 projects plus a one line result for each. It was a total guess, but after 14 days my Google Analytics showed visitors were actually clicking through to the contact page instead of bouncing. Has anyone else tried ditching the typical hero section for something more direct like a portfolio grid?
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tessap979h ago
Respectfully gotta push back a little here. 22% is a nice stat sure, but a case study grid can also make your site feel like a portfolio gallery instead of a business. I've seen plenty of people click through just to window shop, not actually hire or buy. Your mileage may vary, but I'd watch session duration and conversion rate too, not just the bounce drop.
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