I finally stopped giving clients a single rate option

I kept losing projects when I'd quote $85 an hour, even though my work was solid. The shift happened when a prospect in Austin flat out said, 'I can't swing that, but I have a smaller budget for a stripped-down version.' Now I always present three clear tiers with different scopes and prices. How do you structure your proposals to keep the conversation going?

3 comments

3 Comments

karen_hill31d ago

Wait you were only giving one price? I mean that seems like a sure way to lose people who just can't afford it. Offering different options is such a basic move, idk why more folks don't start there.

sullivan.quinn1d ago

Actually Karen, having just one clear price can really help people trust you more by being totally upfront.

mason_murray81d ago

But what if your one price is too high? You just lose that person forever. A basic option gets them in the door, then they can see the value for later.