Client asked for 'something creative' then rejected every single idea

Had a guy last month. Wanted a new logo. Said he needed it to 'pop'. Gave him 8 options. Different styles. Color palettes. He said no to all of them. Then asked for a 'flying cat' concept. I drew it up. He said it looked stupid. Charged him for 15 hours. He fought the invoice. Never again.

3 comments

3 Comments

viola_garcia5613d ago

Alice, how many rounds did that back and forth go before you finally got something they actually liked? Was it a specific detail that eventually clicked with them, or did a total random idea somehow work? Curious because I've had clients who couldn't verbalize what they wanted, and it always ended up being some weird last-minute gut feeling that saved the project.

aliceharris13d ago

Used to roll my eyes at these stories until it happened to me.

ray_burns13d ago

@aliceharris you probably feel like a fool now, right? It's funny how quick we are to judge until we're the ones in the hot seat. Life sure has a way of humbling people.