That client who argued about link building for 3 hours

I had this ecommerce client last year who swore link building was useless. She kept saying no one clicks on those. I spent forever explaining how Google uses them for authority. Then her competitor ranked above her for every main keyword after they got mentioned in Forbes. She finally caved and agreed to a small campaign. 6 months later her organic traffic went up 40 percent. Has anyone else dealt with a client who thought they knew SEO better just because they read one blog post?

2 comments

2 Comments

the_drew13d ago

Shook my head reading this because I've been there. THREE HOURS arguing about something that's basically the FOUNDATION of search rankings. Unreal. I swear some clients read one Medium article and suddenly they're SEO experts. The Forbes mention part made me laugh though, nothing changes a clients mind faster than seeing a competitor beat them.

xenam8412d agoTop Commenter

Oh man, @the_drew nailed it lol. A buddy of mine had a client who swore meta descriptions were all that mattered for ranking, and he spent like two hours trying to explain otherwise until the client's own site tanked after a Google update.