A client's 15 second apology fixed what 6 months of feedback forms couldn't
I had this one client who kept sending these long, detailed feedback forms after every project, but I always felt like they were just going through the motions. Then one day after a rough call where we missed a deadline, they just said "look, I know this one's on us, sorry about the chaos" before hanging up. That was it, 15 seconds, no template, no bullet points. It made me realize that the informal, off the cuff stuff is where the real relationship shows, not the process stuff. Has anyone else had a moment where a client's casual comment meant more than all the official check-ins?