dylanrodriguez•2d agoProlific Poster

A simple question from a new client in Portland made me rethink my whole process

I was doing an intake call last week for a small bakery owner. She just asked, 'Can you explain that in plain English?' when I started talking about quarterly reports. I realized I was using so much jargon without even thinking. Now I start every new relationship by asking them to describe their own business goals in their own words first. It helps me match my language to theirs. Anyone else find that starting with their words instead of your own changes the whole dynamic?

3 comments

3 Comments

nora_webb512d ago

See it all the time with doctors and mechanics too. They forget regular people don't speak their secret language.

gray3142d ago

Oh man, @nora_webb51, you're so right. My mechanic starts talking about camshafts and I just nod like I'm following along, then he hands me a bill for a thousand bucks. Same thing at the doctor's office. They throw out terms like "idiopathic" and I'm just sitting there in a paper gown hoping it's not expensive. It's like they forget we didn't go to their special school.

finley_smith2d ago

Idiopathic just means they don't know the cause yet.