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A client in Denver insisted on using a font called 'Comic Papyrus' for their entire law firm rebrand.

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4 Comments
brian_hart
brian_hart2mo ago
Oh no... that's a truly painful choice.
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ben_fisher
ben_fisher2mo agoTop Commenter
Yeah, "painful choice" is exactly right. I read this article about how our brains actually treat these kinds of tough decisions like real physical pain. It's not just a saying, there's a real stress load that comes with it. The writer said we try so hard to avoid the feeling of maybe picking wrong that we freeze up. Makes you wonder if sometimes any choice is better than staying stuck, even if it hurts. What was the tough choice you were talking about?
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mason531
mason5312mo ago
My friend Tom spent three days frozen over two job offers, which reminds me of what @ben_fisher said about stress.
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rowanw91
rowanw9127d ago
Ever seen a deer in headlights? That's the brain's fear of picking wrong, like Ben said. Just gotta pick a lane and go.
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