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The week a 'simple logo update' ate 40 hours of my life

A client in Phoenix asked for 'just a tweak' to their logo, which spiraled into 27 rounds of changes over four days, including a request to make it 'pop more but also be softer'. I finally drew a hard line after they asked for version 28, which honestly looked like version 3. How do you politely shut down endless revision cycles without losing the job?
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3 Comments
juliaa65
juliaa651mo ago
Make it pop more but also be softer" is the worst kind of request. You did right to draw a line. I'd just say the project is finalized and send the last good version.
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david_walker97
See where @juliaa65 is coming from, but sometimes those weird notes are just a client feeling unsure. Could be worth one quick try to make them happy.
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blake_kelly19
Make it pop more but also be softer" is like asking for louder silence. I feel for you. David_walker97 has a point about trying, but that kind of note just makes you spin in circles changing one filter after another. It's a sign to just ship it and be done.
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