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Finally got a reply after 8 follow-ups and it taught me something

I had a lead I was chasing for a plumbing supply job in Austin. I sent 5 emails over 3 weeks, nothing. Then on my 6th try I dropped the sales pitch and just asked what their biggest headache was with their current supplier. The reply came back in 2 hours. Turns out they hated late deliveries, not price. I think a lot of us spend too much time talking about ourselves in these emails. Has anyone else had luck with ditching the template completely and just asking a direct question?
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3 Comments
zarag17
zarag179d ago
Wait is it really that serious though? I mean yeah getting a quick reply feels good but aren't we overthinking this whole email thing a bit? Sometimes people just take a while to get back to you for no deep reason. I've sent plain casual questions and still got ignored for weeks so it's not some magic trick. The whole "people just want to be heard" thing sounds nice but not everyone's out here having huge supplier headaches either. Sometimes a simple reminder or nudge works just as fine. I just think we tend to read too much into one good result when really it could have just been luck or timing.
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the_hayden
Oh man that's exactly what happened to me when I was pitching a landscaping client - I stopped selling and just asked what they actually needed, got a reply in 30 minutes and closed them a week later. People just want to be heard instead of sold to half the time.
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finleym37
finleym378d ago
Haha that landscaping client story is gold, exactly the same kind of thing happened to me a few months back. I was trying to sell website services to a small bakery and kept getting ghosted, so I finally just said "what's the one thing you wish your online presence did for you right now?" They replied in 20 minutes with a laundry list of problems and I closed them three days later. People really do just want to be asked what's bugging them instead of being pitched, it feels like a cheat code sometimes. You ever find your clients open up way more when you take the sales hat off?
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