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I read a study that said 70% of cold pitch emails get opened but only 2% get a reply. Found it in a marketing newsletter last Tuesday.
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andrew_shah20d ago
Forget open rates... the real stat is how many of those opens are just people checking the sender name before deleting. That 70% could be a quick glance at the preview pane, not actual reading. The newsletter probably left that part out.
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the_oscar20d ago
70% get opened" is wild, I heard most go straight to spam.
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joseph_green1320d ago
Yeah I used to think that too, like who even opens emails anymore. But my work sends out these internal updates, and I'll open them just to clear the notification, maybe see if there's a free lunch mentioned. I mean that counts as an open, right? So that 70% probably includes a ton of people like me just doing a quick check and then closing it. Makes you wonder what "opened" actually means.
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