Landed a $12k job off a two-sentence follow-up I almost deleted

I spent three weeks writing the perfect pitch to a property manager in Austin, got no reply, then sent a lazy "just circling back" note with a typo and they called me same day. Turns out they hate long emails and mine got buried, but the short one hit their phone at the right moment. Has anyone else had a half-baked email outperform the polished version for no good reason?

3 comments

3 Comments

lilyt2316d ago

I read somewhere that follow-up emails have a 25% higher reply rate than initial ones, so your lazy email was just playing the odds. That typo probably made you seem less robotic, which property managers probably appreciate after wading through fancy pitches all day. Sounds like the first email warmed them up even if they didn't reply, so it wasn't a total waste.

garcia.cameron16d ago

Ngl that's actually a solid point, I never thought of typos making you seem more real.

kevinw9416d ago

Man, that's wild but honestly not surprising at all. People get so many polished messages every day that they just tune them out. That typo probably made it feel more human and less like a sales pitch. Did you ever figure out if they actually read the original email later, or was it just that quick follow up that sealed the deal? I'm curious if that first message even mattered at all.