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My canned follow-up script backfired on a repeat buyer
Last month I sent my usual three email sequence to a guy who had bought twice before. Turned out he was waiting on a quote from me, not chasing a new pitch, and my template asked if he had 'gone cold' after we already had a deal in motion. He replied with a screenshot of his last email and a short message: 'You forgot.' I spent a day rebuilding my follow-up file so every second touch includes a quick check of prior conversation notes. Has anyone else had a template make them look like they forgot their own history with a customer?
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