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My follow-up emails used to be a mess... then I saw a template from a guy in Denver.
Back in 2019, my follow-ups were just a line or two asking if they got my first email. I'd maybe get a 5% reply rate. Then, at a small business meetup in Denver, a freelance designer showed me his template. It had a clear subject line referencing the first pitch, a brief recap of the value, and a single, easy question to answer. I started using a version of it in 2020. My reply rate jumped to almost 30% on second touches. The structure just made it easier for people to say yes or no. Anyone have a good template for when a client goes quiet after agreeing to a call?
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luna2613d ago
It's funny how much this mirrors setting plans with friends. You pick a day, then someone goes quiet, and a gentle check-in about the time is all it takes to get a real answer. People get busy or forget, they rarely mean to blow you off. That structure of offering an easy out works everywhere because it removes the pressure to make a big decision. Just confirming a detail feels way less heavy than asking if they're still interested at all.
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luna2613d ago
Totally get this, the ghosting after a call agreement is the worst. Send a short email with the subject line checking on the time you picked. In the body, just say you're looking forward to connecting and gently ask if that slot still works or if they need to reschedule. This gives them an easy out to pick a new time instead of just vanishing. I attach the calendar invite again too, so it's one less step for them. That little nudge usually gets a response.
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jamesc793d ago
What do you do when they still don't reply after that nudge? I've had people just ignore the second email too. At that point, do you just drop it or try one more time a week later? Feels like chasing someone who clearly isn't interested.
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