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Pro tip: I found a stat on cold email open rates that made me change my subject lines
I read a report from Mailchimp last week that said the average open rate for cold emails in my industry is only 17%. I was using generic 'Hello' subjects, but now I test putting the prospect's company name in the first three words. What's one small tweak that boosted your reply rates?
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corap6120d ago
Yeah, adding a specific detail helped me too.
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garcia.cameron21d ago
Seventeen percent sounds about right for cold emails. Not sure a company name in the subject is the magic fix everyone needs.
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