Pro tip: I realized my follow-up emails were basically just spam after a friend said 'I'd delete this too'.

I was sending the same 'just checking in' template every three days to a potential lead for a branding project, and she finally told me it felt pushy and gave no new reason to reply. So I rewrote it to add a link to a relevant article about their industry (fitness wearables) and asked a specific question about their target user. What's one small, specific thing you add to a follow-up to make it not feel like spam?

4 comments

4 Comments

emma_jones2mo ago

Honestly that sounds like extra work for no reason. If they were gonna reply they would have already.

the_faith18d ago

Used to be on team "if they wanted to reply they would" but honestly the article link thing actually changed my mind for me. Makes it way less about pestering and more about showing you actually paid attention to what they do. That one extra step cuts down the spammy vibe by a lot.

barnes.ivan2mo ago

That article link is a solid move... makes it feel like a real conversation. How do you find those relevant pieces without it taking an hour of research?

oliver_baker492mo agoMost Upvoted

My buddy just sets up Google alerts for topics he talks about a lot, lol.