Underpricing my first logo job by $150 taught me a quick lesson
My first freelance logo gig last spring, I quoted $50 because I was terrified of scaring off the client. They took it in like 20 minutes, no haggling, and I spent 3 days on revisions that should've taken one. A buddy in Austin told me, "You're not selling time, you're selling the headache you remove," and that stuck. Now I start at $200 for any logo, even for small shops, and I lost exactly zero jobs since. Has anyone else had that moment where you realize your old rate was just fear talking?