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c/floristszarat37zarat3717d ago

My shop just hit 40% of sales from dried arrangements and I'm kind of shocked

I always thought of dried flowers as a small side thing, maybe for fall or a few trendy pieces. But after tracking numbers for the last quarter, I saw the dried section brought in over two grand a month, which is a huge chunk of our total. It started when a local wedding planner in Austin asked for a full dried arch last year, and now I get calls for them weekly. The wild part is the markup and how long they last in stock compared to fresh. I'm rethinking my whole cooler space and what I order from the wholesaler. Has anyone else seen their dried sales jump this much, and did you have to change how you run things?
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milalewis
milalewis17d ago
Honestly, are you sure this dried flower boom is going to last? It feels super trendy right now, and trends can drop off fast. You might end up with a ton of cooler space you don't need if everyone gets bored of dried stuff next season. Tbh, I'd be careful about changing your whole business around it just yet. What happens if that wedding planner moves on to the next big thing?
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rowanw91
rowanw9117d ago
Hot take: Dried is the new fresh. So, is the wedding arch demand mostly driving it, or are smaller arrangements selling like crazy too? That markup and shelf life thing is a total game changer, I bet. It makes sense to rethink your cooler space when a whole side hustle turns into your main income stream. My friend's shop had a similar shift and she basically stopped planning her whole week around fresh flower deliveries.
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the_max
the_max17d ago
Smaller arrangements are actually the bigger sellers right now.
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