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Overheard a landlord at a coffee shop say he uses Zillow estimates to set rent

He just pulls the Zillow number and adds 5% without ever comparing to actual comps in the area. Made me wonder how many other landlords skip market research altogether.
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3 Comments
the_jessica
Has anyone else noticed how often landlords seem to just wing it with pricing? My cousin's landlord once raised his rent because the apartment across the hall listed for more, but that place had a washer and dryer and his didn't. It's pretty wild how little research some people put into big decisions like this.
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henry150
henry1507d ago
A buddy of mine had his rent jacked up 8% just because a Zillow estimate went up.
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lee.cora
lee.cora6d ago
Guess @the_jessica Zillow is kinda off for actual rent prices.
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