Just realized I was the problem when a client asked for version 14 of a logo
I had this client for a local bakery in Portland, and we were on round 14 of logo tweaks. I thought I was being helpful by saying 'sure, just send over the changes' every time they emailed. Then one day the owner said 'wait, you actually do unlimited revisions for this flat fee? I thought it was a joke.' That hit me like a brick. I never put a number on how many edits were included, so they naturally kept asking. Now I write '3 revision rounds included' right in the proposal, and it stops the endless back and forth cold. Has anyone else accidentally trained a client to expect infinite changes without realizing it?